The reality is that MOST people surf the net for fun, entertainment, and information. While businesses may see it as a marketing or sales opportunity, users do not see it primarily as a buying opportunity. After all, how many people watch TV for the commercials? Currently there are over 150 million web pages on the WWW. So how does a web site draw users and keep them coming back?

WebWind Productions, was one of the first web site developers in the country to address this challenge and offer "Complete Solution" web sites. As one of San Diego's oldest and most innovative web site development companies, WebWind now serves a large and varied clientele throughout California and the USA.

A "Complete Solution" is the group of tactics that have proven to be most effective in designing a succesful web site strategy. This information is worth reading now - especially if you are not familiar with web site design - as it offers a brief look at the tactics that comprise an overall WWW site development strategy.

If you are generally familiar with web site design, but would like to know more about developing a strategy that will result in a polished, professional WWW site specifically designed to meet your WWW business goals, you will find more detailed information in WWW Strategy.

If you would like more information on a specific kind of site, such as a community organization site, a merchant site, an art site, a content site,etc. OR if you are looking for a discount on web site design, check out Your Site.

If you would like access to some of the best WWW publishing Tips and Tools, we have set up a page that will give you access to a large variety, as well as our own reviews of the best resources and tools.

Need a good laugh? Sometimes it is worth it to take a break from life's work and spend a few moments enjoying such gems as:

• I want to die in my sleep like my grandfather... not screaming in terror like the passengers in his car.
• The gene pool could use a little chlorine.
• I didn't fight my way to the top of the food chain to be a vegetarian.

As one of San Diego's oldest and most innovative web site development companies, WebWind now serves a large and varied clientele.

Founded: 1996, by Charles Johnson and Kip Winsett.

Structure: Privately held partnership.

Management:

• Chuck Johnson - CEO
• Kip Winsett - Webmaster
• Arline Mann - VP Advertising and Promotion

Market Situation:

In 1995 the last of the "Official" government ownership of the Internet was transferred to private companies, which allowed for commerce to legally begin on all parts of the Internet. By 1996, public awareness of the Internet and intensive marketing efforts by On-line Services and Internet Service Providers resulted in companies and individuals flocking to the World Wide Web (WWW).

Challenge:

Many of the early web sites were created simply to fulfill the need of companies to have an on-line presence, with little attention given to quality, demographics, or promotion. Also, such issues as browser functionality, speed of download time, and target audience were overlooked in the rush to simply get a site on-line.

Solution:

WebWind Productions was founded on a simple principle. "Complete Solutions". This concept was in little evidence throughout the industry at the time the company was founded. The recognition that a web site is not simply an on-line extension of an existing business, but rather, a new business venture that requires planning and effort was the basis of WebWind's entry into the web site development arena.

A "Complete Solution" is a high quality web site which truly meets the business goals of the client. This concept is central to our web site development effort. To ensure this quality, each page is carefully structured to provide:

• an easy-to-navigate, user friendly layout
• crisp text that is carefully proofed to avoid typographical, syntactical, or grammatical errors
• high impact graphics that download as quickly as possible
• inclusion of additional content that appeals to the targeted audience
• code and design that takes advantage of search engine technology

Because visual appearance and functionality can change dramatically from browser to browser and across different operating systems, we refine the site to work on all browsers and operating systems, but target the visual appearance to work on our client's demographically targeted audience.

Again, the selection of the proper WWW vehicle to host the content is based upon the business goals of our client. Some clients are best served by having their own domain name, while others find placement in a major on-line mall is more productive toward meeting the goals. Others are best served by virtual servers or virtual hosts.

To further enhance the success of our client's business venture, we individually submit the site's location to the major search engines, and to those of the more specialized engines which are applicable. Bulk submissions are then made to over 200 additional engines and directories.

A thorough program of site promotion through the use of exchange banners, web rings and user news groups is then deployed to increase the site's traffic.

We provide weekly traffic reports using WebTrends software - the most comprehensive traffic log available. The demographic and exposure information in this report allows our clients to quickly identify changes in trends and to make sound business marketing decisions.

THE PRINCIPLES

Charles Johnson - CEO.
Over twenty years of experience in entrepreneurial ventures across a wide business spectrum that includes real estate development, agriculture, new food product development.
_"I am always studying - looking at where things are going and what people are doing. The Internet is exciting because it is still in its infancy and there is a lot of room for improvement and innovation."

Arline Mann - VP Promotion
For more than twenty years, Ms. Mann has worked in real estate marketing and development.
_"Good promotion and marketing are definitely the keys to success with any business. It is our goal to provide our web site customers with the very best follow-through possible. That is the ONLY way our clients can get a real step up on their competition."

Kip Winsett - Senior Web Master
For over fifteen years Mr. Winsett has developed computerized business applications for companies such as GM, HonFed Bank, Shell Oil, and a host of other large corporations as well as small businesses.
_"In web site development, as with most computer-related endeavors, there is much more to excellence than meets the eye. A ferocious attention to detail is just the beginning."

MISSION STATEMENT

WebWind Productions is dedicated to providing the highest possible quality of service and product to our clients. We will be relentless in our pursuit of excellence. Each of our sites will be hand-crafted to ensure that each client projects a unique, powerful, and exciting presence on the web - and one that satisfies their business goals.