While a strategy refers to the general plan to be employed in an enterprise, the tactics are the specific methods that will be used. In the case of a WWW site, these are the specialized skills and in-depth knowledge of their application to creating a "Complete Solution" WWW site that will meet your business goal.

SITE ARCHITECTURE

Why do most people use the WWW? The reality is that MOST people surf the net for fun and entertainment. While businesses may see it as a marketing or sales opportunity, the users do not see it primarily as a buying opportunity. After all, how many people watch TV for the commercials? The basis for a successful site begins with its architecture and addresses these basic issues:

• Business Goals - What is the specific purpose of the site?
• User Interface - Is it user friendly? Is the appearance crisp? Is the content interesting?
• Traffic - How easy is it to find? Will users return?
• Maintenance - Is it easily modified to accomodate changes in marketing? Is it upgraded regularly?

WebWind Productions offers complete resources for architecting a site that succesfully deals with ALL of those issues.

GRAPHICS

The primary purpose of graphics is to grab a viewers attention. Since people are using the WWW for fun and entertainment, the graphics on a web page must not only satisfy the clents need to get their message out, but must also have a strong enough visual impact to grab the viewer's attention and hold it.

WebWind Productions offers a high degree of excellence in graphics designed specifically for WWW pages.

LOGO DESIGN

Logos legitimize a company by giving customers a level of confidence in a company's professionalism that is otherwise lacking. Not all logos are created equal, and not all logos that work for print media will necessarily work well on a web page. Size, color, time required to download - all require careful consideration.

WebWind Productions is well able to determine a logo's effectiveness on a web page, and if necessary to assist in the design of new one.

ANIMATIONS

One of the biggest visual advantages WWW pages have over print media is the ability to display animated images. When handled properly, a tasteful animation can make visiting a web page a truly enjoyable experience. When misused, viewers are annoyed and tend to leave pretty quickly - and they don't come back.

WebWind Productions has created hundreds of animations to enhance client sites. These range from humorous to elegant and are always geared toward entertaining the viewer.

ORIGINAL ART

While there are millions of pieces of clip art available commercially and for free, they tend to be somewhat cartoonish in nature, and are easily recognized for what they are - inexpenisve graphics. Original art lends an air of elegance and uniqueness to a site satisfying viewers need for "fun and entertainment".

WebWind Productions can create the kind of original art that will give any site its own unique and professional identity, while still remaining within the strict guidelines imposed by users with respect to download time.

COPY WRITING

Strong copy is essential to any form of advertising - and not all of us are good at writing. Aside from the message content, such issues as spelling, grammar, and syntax say much about the professionalism of a company. Ans, as with any form of writing, strong proof reading skills are necessary. (did you notice the ans instead of the and in the preceding sentence? A simple typing error - yet wouldn't it make you wonder about our professional competence?)

WebWind's staff includes excellent writers and proof readers. We consider the matter of correctness to be of enough importance that we include a financial penalty clause against us if we publish pages with errors in spelling, syntax, or grammar.

SCANNING

The quality of images displayed on a computer monitor will never match the quality of the original material. However when the image is scanned, much can be done in the process to ensure that the digitized image matches the original as closely as possible in both clarity and color reproduction.

WebWind uses high quality scanning devices capable of handling slides, negatives, brochures, photos, etc. In addition we use the best image manipulation software available to adjust and enhance the digitized image to provide as perfect a match as is possible on a computer monitor.

PHOTOGRAPHY

The WWW is a visual media, and the use of quality photographs can immensely enhance the appearance and interest of a site. Product shots, employee portraits to personalize a web site, photographic "how to directions", or specialized content shots, can help boost interest in your site.

WebWind uses the same high quality 35 mm cameras with wide angle, zoom, and macro lenses, photo floods, etc. that you would expect from a high priced photography studio.

ON LINE SHOPPING

Electronic Commerce is a fast growing segment of the WWW industry. The ability for prospective customers to examine your product and make an immediate buying decision can be a real asset in today's competitive market place. There are now a variety of methods for ensuring complete security for on line purchases.

WebWind can provide state of the art security, transaction processing, and electronic credit card submission capabilities to your site. We constantly research to determine what software is available and offers the most "bang for the buck".

MALL BROKERS

For small companies, or companies with a unique product to sell, and a small budget, placement in a well established On-Line shopping mall may be the least expensive and the most effective way to attract new customers. In addition to the On-line Super Malls such as America's Choice Mall and iMALL, a number of specialty malls such as California Dreaming are available.

WebWind is an authorized broker for the leading On Line Shopping Malls, and is knowledgable about various specialty malls on the WWW.

SEARCH ENGINES

"If you build it they will come". Unhappily this is no longer true, and with over 150 million web pages out there, your chances of being found are tiny - unless you understand the search engines and directories. There are a number of ways to build a site to enhance its ranking in the search engines and directories. There are also lot of "tricks" used by amateurs that will get your site banned from search engines entirely.

WebWind designs sites specifically to ensure that their search engine ranking is high - and submits the sites manually to the top ten search engines and directories.

PROMOTIONS

While search engines are the most commonly used methods of letting the WWW audience know of a site's existence, there are a variety of other methods as well. The WWW provides some of these methods, while others are more traditional.

WebWind can develop a full program for promoting your site. We are experts in the use of web rings, user news groups, special announcement sites and other forms of WWW promotion.

BANNERS

Banners have become the "Billboards" on the WWW Information Superhighway. They offer a free or inexpensive way to promote additional traffic to your site.

WebWind has created scores of banners for our clients and is familiar with the different programs offered by the various banner exchange groups.

DOMAIN NAME REGISTRATION

You DO NOT have to own your own domain name in order to be on the WWW. The WWW consists of URLs (Uniform Resource Locators) which are much like house addresses. You can have, in effect, an apartment within a complex. Just like apartments all share the same street address with an additional number for the apartment, so too does the WWW work.

WebWind can, however, if your own domain name is an important part of your WWW strategy, take care of the registration of your domain name.

VIRTUAL SERVERS

You DO NOT have to own a computer to be on the WWW, and in fact, considering the cost and the hassle, it is probably of little value for most companies to actually link a computer directly to the Internet. Many companies provide "virtual servers" or "virtual hosts" that will easily accomodate your site. A virtual server is a computer system maintained by another company that is linked to the Internet. All of the space on that computer is dedicated to your company, A virtual host is the much the same - except that there may be several companies sharing space on the computer.

WebWind has a close relationship with those companies offering the best deal around on these virtual servers and hosts. We specialize in selecting the company that will best meet your business goals.

CONTENT DEVELOPMENT

What attracts viewers to a site and brings them back? CONTENT. A successful site must be geared to the viewers needs - not the sellers needs. Nobody but you cares if you sell your product. The development of the kind of content that will grab viewers is a fine art.

WebWind can create high-quality original content for any viewing audience.

JAVA

Java is a recent programming language development that enables the availability of some very entertaining content and special effects on the WWW. It offers many advantages when used properly, but it has the kinds of drawbacks that can kill a site if used improperly.

WebWind understands the proper methods that need to be used when implementing Java on the WWW. Several of our sites utilize this language.

JAVASCRIPT

Another programming language innovation, Javascript offers the ability for creative effects and data verification. However, on the WWW not all browsers are created equal with respect to this tool.

WebWind has a thorough understanding of what javascript can do, which browsers support it and which don't.
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