The reality is that MOST people surf the net for fun, entertainment, and information. While businesses may see it as a marketing or sales opportunity, users do not see it primarily as a buying opportunity. After all, how many people watch TV for the commercials? Currently there are over 600 million web pages on the WWW. So how does a web site draw users and keep them coming back?

On the Internet CONTENT IS KING. It really is not much different from TV. Most TV programs have a very brief lifespan. That is due to the simple fact that most people won't watch them. A web site is successful only if a lot of people visit it, like what they find, tell others about it and keep coming back.

On August 18, 1999, in the Infoseek search engine, a search on the word computers resulted in a list of over 6 1/2 million sites! Narrowing that search to only those sites which include the phrase 'for sale' still resulted in over 7,000 sites.

If you plan to sell computers via the Internet you have some very serious competition. In this case, unless your company is a nationally recognized brand name like IBM or APPLE, or DELL, you are not likely to draw many people to a site that simply sells computers. On the other hand a site that provides significant information on computer configuration or setup, or tips on using common software, or component specs, etc. can be a valuable resource for people.

If your site offered cartoons, jokes, anecdotes, etc. about computers and how they affect our lives, and if those were regularly updated you would build a loyal following of viewers. Would they all buy a computer from you? Of course not. Would some of them? Of course. If a viewer KNOWS about your site, finds it enjoyable or informative, then it is a given that when that viewer is in the market for a computer they will certainly give you a chance to make a sale.

WebWind Productions has developed a number of content sites simply to enhance client's market visibility. We can assist you in defining your target audience and determining what they would likely be interested in. We can provide help in putting together a visual and textual presentation that will draw repeat viewers and give you the opporunity to make a sale.